S.E.O by best SEO services is a process of optimising a website to achieve higher rankings in an Organic way. It increases the visibility of website in search engine and helps to get more traffic. Mostly it’s important for all types of businesses to understand what is S.E.O and how it works.
How does best S.E.O services works?
Search engines always try to make a better to users. It helps people to discover the best possible information to any query with these three process
- Crawling: It is a process of search engines to collect the entire data from the millions of websites.
- Indexing: It means storing a data in its own database which was collected in the process of crawling.
- Ranking: Search Engine ranks a page or website based on algorithms applied on the page, depends on a query or keyword entered by the user.
What are the types of SEO
On-Page SEO by SEO services :
On-Page SEO means which we can optimise the pages on the web page itself. It is also one of the major element to improve the visibility of website in search engines. Here are the few features which can effect the site ranking
Make sure to add Url a focus keyword and it should be in a small letters with no spaces, if you want to split the words use only hyphens. Maintain meaningful Url.
Title is one of the important element in SEO. Always prefer to keep it in a titlecase and add include focus key words. If we keep in a 60-65 characters in the title when search engine displays your results it looks complete, which will be clear to search engines and users.
Meta description which will be under the title. Although Search engine may not display it but it may take the relevant content from the pages. Keep it in a sentence case and make it like a summary of page.
H1 main heading of the page keep with focus keywords and use title case, remaining headings from H2-H6 if possible use other relevant keywords.
Maintaining relavent content about the service or product we are providing in page which is always benefit to both the search engines and users. Don’t concentrate all the reputed keywords in a one aim and it should be distribute to the whole page. It should be connected and relevant and always look at the opportunity to enhance the value content.
Internal links means where we provide a links with in the Internal page only and external links where we refer another website link in our webpage.
Every image should have Alt tag with keywords in file name. Alt tag is like the description of the image.
If you a have a video about your website, videos will increase the engagement of users. Provide a short description which contains the relevant keywords.
Off-Page SEO means which works outside the website. Search engines also consider these things like how many other websites are talking about our website and what are they talking, how are they referring our website. Reference means, If many reputed websites referring our website with links. Search Engines will increase the score.
We need to do something outside the website so that people will see our website at different place.The few Off Page SEO Activities to improve the rankings
- Prepare the story and Develop the content. Promote website content in all possible social media channels
- Refer links and get links from other websites
- Respond with links to your content on Answer a Question website
- Commenting on similar blogs with links
- Create a profile with relevant keywords in niche directories
- Sharing on official channels like Facebook groups, Reddit & Social bookmarking etc.,
- Create and optimise local business profiles and setup a Google My Business Account and bing places with address.
Technical SEO refers to improve the technical issues in the website like loading time of pages, referred links opening are not, webpage experience in mobile. Always make sure that your website doesn’t had such an issues because search engines are very particular about these. By optimising these issues, users can get a good experience.
Local SEO helps more visible in search engine when a user enter a keywords with local search results in search engine, for this we need optimise website and related things with local keywords.
Why SEO is Important ?
SEO is important because most of the organic search comes from search engines only. Proper SEO services will helps to organise website structure and makes it easier for visitors to navigate. It improves the more visibility of website, increases the organic traffic, creates the brand awareness, gets more potential customers.It helps to get more visitors which means more engaging, more business and more profits.
SEO is an important element to optimise a website for search engines. Its more about getting organic traffic by optimising website to make it better. SEO is essential to most of the businesses in current Digitalised world. Its the best way to promote your business through out the world.